Reedesign
Reedesign
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Crafting Connections Through Time & Technique

Crafting Connections Through Time & TechniqueCrafting Connections Through Time & TechniqueCrafting Connections Through Time & TechniqueCrafting Connections Through Time & Technique

Crafting Connections Through Time & Technique

Crafting Connections Through Time & TechniqueCrafting Connections Through Time & TechniqueCrafting Connections Through Time & TechniqueCrafting Connections Through Time & Technique

MORE THAN FURNITURE

At Reedesign, we believe that furniture should do more than just fill a space—it should enhance it. 


Every product we create is built with meticulous attention to detail and respect for the craftsmanship traditions that inspire our designs.


 Our pieces are not just functional; they enrich the lives of those who use them, transforming spaces into stories of artistry, sustainability, and cultural dialogue.

CRAFT & COLLABORATION

Our Vision

Our Process

Our Vision

Reedesign was founded on the belief that furniture should do more than occupy space—it should tell a story. 


Our vision is to bridge cultural heritage and modern sensibilities, crafting pieces that celebrate past traditions while embracing tomorrow’s innovations.


By merging French-Egyptian roots, artisanal expertise, and a deep respect for 

Reedesign was founded on the belief that furniture should do more than occupy space—it should tell a story. 


Our vision is to bridge cultural heritage and modern sensibilities, crafting pieces that celebrate past traditions while embracing tomorrow’s innovations.


By merging French-Egyptian roots, artisanal expertise, and a deep respect for sustainability, we aim to inspire a new way of living—one that is both authentic and forward-thinking. 


We believe in reimagining what furniture can be: a medium for human connection, a custodian of cultural memory, and a beacon of responsible design.

Our Team

Our Process

Our Vision

At Reedesign, our strength lies in a diverse team of artisans, designers, and visionaries who share a passion for craftsmanship and cultural exploration. 


Each member brings a unique perspective—some steeped in generational woodworking techniques, others guided by modern design innovations. 


We work closely with local Egyptian craftsmen, bl

At Reedesign, our strength lies in a diverse team of artisans, designers, and visionaries who share a passion for craftsmanship and cultural exploration. 


Each member brings a unique perspective—some steeped in generational woodworking techniques, others guided by modern design innovations. 


We work closely with local Egyptian craftsmen, blending their in-depth knowledge of traditional motifs and hand-carving with global influences and international collaborators.


We are storytellers who believe in the power of collaboration. Whether it’s exchanging ideas with international partners or mentoring emerging artisans, we constantly strive to foster an environment of growth, respect, and creativity. 


Our team’s synergy is built on the shared commitment to preserve heritage, empower communities, and create furniture that enriches lives across the world.

Our Process

Our Process

Our Process

Our process at Reedesign begins with thoughtful exploration, merging client vision and cultural inspiration into sketches and material choices. 


We focus on reclaimed wood and eco-conscious finishes to uphold our sustainability values. 


Skilled artisans then transform each concept, employing time-honored techniques like dovetail joinery alo

Our process at Reedesign begins with thoughtful exploration, merging client vision and cultural inspiration into sketches and material choices. 


We focus on reclaimed wood and eco-conscious finishes to uphold our sustainability values. 


Skilled artisans then transform each concept, employing time-honored techniques like dovetail joinery alongside select modern methods for precision. 


For restoration projects, meticulous care ensures authenticity is preserved, breathing new life into heritage pieces without compromising their essence. 


Finally, every item undergoes rigorous finishing touches and quality checks, emerging as a timeless reflection of Reedesign’s commitment to art, heritage, and sustainability.

THE REED

Flexibility, Resilience, and Humility

At Reedesign, we draw deep inspiration from the humble reed—a plant revered for its remarkable flexibility, resilience, creativity, and humility. Like the reed:


Flexibility: We remain open-minded, evolving our designs and techniques while staying true to our heritage.
 

Versatility: We work confidently across diverse projects—from restoring ancient Islamic doors to creating fresh, modern pieces.
 

Resilience: We weather challenges gracefully, building furniture that stands the test of time.
 

Creativity: We seek innovative solutions, blending traditional craft with contemporary aesthetics.
 

Humility: We honor the artisans, cultural influences, and clients that shape our work.
 

Sustainability Practices in Every Piece

Our commitment to sustainability defines who we are. 


Each Reedesign piece is crafted from recycled wood and repurposed materials, minimizing environmental impact and celebrating the beauty of renewal. 


By extending the life cycle of precious materials, we protect ecosystems while creating timeless designs that imbue every space with ethical elegance.


Recycled and repurposed wood sourcing
 

Low-waste production methodologies
 

Environmentally friendly finishes and treatments
 


INSPIRED BY NATURE. CRAFTED BY TRADITION.

KYOTO BENCH

REEDESIGN SHOWCASE

Welcome to the Reedesign Furniture Design Showcase—a curated glimpse into our world of handcrafted artistry and cultural fusion. 

Here, French-Egyptian heritage meets modern aesthetics to form pieces that tell stories of sustainability, heritage preservation, 

and global collaboration. 


Each design reflects our commitment to responsibly sourced materials, meticulous craftsmanship, and an ever-evolving creative vision. 

As you explore this catalogue, you’ll encounter furniture that bridges eras, reviving ancient woodworking techniques while embracing tomorrow’s possibilities. 


Thank you for joining us in this celebration of design excellence, where every piece embodies the Reedesign promise: to craft connections through time, technique, and timeless beauty.

REEDESIGN SHOWCASE (pdf)

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Contact Us

Better yet, see us in person!

We love our customers, so feel free to visit during normal business hours.

Message us on WhatsApp

Reedesign

The Loft Gallery, Sayed El-Bakry, Mohammed Mazhar, Zamalek, Egypt

+201206956878

Hours

Open today

09:00 am – 05:00 pm

Drop us a line!

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